We know, we know. Reading for fun isn’t exactly part of most business owners’ daily routines. But making time to check out some of the year’s most popular business books can be a great way to balance pleasure with productivity.
Sure, staying on top of the latest business trends might not sound like relaxing beach reading. But more and more books speak to the busy entrepreneur striving to make a dent in the world. We rounded up five of the most influential, inspirational business books to be published this year in hopes that they’ll help you have some fun while at the same time teaching you how to build the kind of business you’ve always wanted to run.
The Power of Habit: Why We Do What We Do in Life and Business
By Charles Duhigg
February 2012; Random House; 400 pages
“The Power of Habit” isn’t strictly a business book. It gets to the core of human nature and explores the science of why forming new habits, or breaking old ones, can be so difficult.
This book doesn’t give direct advice, per se, but the insights Duhigg offers through case studies can be useful for entrepreneurs looking to understand consumer behavior — or their own.
He delves into fascinating examples of how organizations use the science of habit formation to influence decision-making and launch successful campaigns on everything from buying Febreze to wearing a seatbelt. This one’s a must-read for any entrepreneur who deals. . . (READ MORE)
Article published at: Entrepreneur.com
By: Business on Main staff